Year of the Rabbit: Three faces of the Chinese rabbit you may not know

WHITE RABBIT

The image of a white rabbit often leaves a sweet taste in the minds of Chinese children.

Born in 1959 in Shanghai, White Rabbit milk candies are a household name in China.

Milk powder is the main ingredient of the candy, giving it its iconic creamy taste and texture. In times of food shortages, White Rabbit candies were hailed as nutritional boosters and gifted to children during festivals.

The 64-year-old rabbit sweets have enjoyed renewed popularity among young consumers in recent years, with the roll-out of White Rabbit-flavored milk tea, ice cream, and even lip balm.

The candy's bunny mascot has also been incorporated into the designs of global cosmetics brands and luxury houses, which have shown rising interest in China's Zodiac animal culture.

At the 5th China International Import Expo held last November, Coach and White Rabbit globally debuted a co-branded collection, including clothing, handbags, footwear and children's wear collections.