My CIIE Story • Great Opportunity: Expo leads Uniqlo into a bright tomorrow

Editor's Note: The fifth China International Import Expo will open in less than 10 days. In October, several participants of the CIIE will tell their stories themed around "great opportunity" to showcase the positive changes the expo has made to the world and how it has helped build a community with a shared future for mankind over the past five years.

2022 marks the third consecutive year that Uniqlo has participated in the CIIE. Our continuous engagement in the expo demonstrates Uniqlo's confidence in the Chinese market and expresses our hope in finding new development opportunities.

We attended the third edition of the CIIE in 2020 for the first time. It was one of the few large international trade fairs after the COVID-19 pandemic. We treasured the chance and built a 1,500-square-meter booth named "Museum of Tomorrow", which was the largest booth in the consumer goods exhibition area. This was also part of our global brand exhibition The Art and Science of LifeWear, which had only been staged in New York, Paris, and London.

The high-tech and creative products displayed at the booth, including a 2.7-meter-tall down jacket and a 3D knitting machine, drew a great deal of attention from media and consumers.

The CIIE has also expedited the entry of Uniqlo's new products into the Chinese market. We set up a "Tomorrow Wonderland" booth at the fourth CIIE and our iconic products, such as jeans, ultra-light down jackets, Heattech thermal underwear, and Airism series, saw remarkable sales following the expo's conclusion.