Menswear brand displays latest collection at fashion week

By Xu Haoyu | chinadaily.com.cn | Updated: 2022-09-14 17:13
Share
Share - WeChat
Models present creations by K-Boxing Men's Wear during the 2023 Spring/Summer China Internatinoal Fashion Week in Beijing. [Photo provided to China Daily]

Hong Boming, CEO and creative director of K-Boxing Men's Wear, has been exploring the connection between the brand and consumers to meet the upgrading demands of Chinese men for clothing.

From Sept 4 to 12, during the 2023 Spring/Summer China International Fashion Week in Beijing, the brand presented a show of the different types of jackets, integrating an immersive digital art exhibition, new retail space, an industry theme forum, and the launch of self-created IP.

The show introduced 78 sets of men's clothing, as well as some pieces from its high-end branch KB Hong and children's wear brand Mini Hong.

The original image inspiration of Jin H and Ba H, the two virtual characters created by the brand, came from Hong. It's revealed by their growth background stories that the 42-year-old brand wishes to stay young, and at the same time, grow together with the younger generation.

1 2 3 4 5 6 7 8 9 Next   >>|

Related Stories

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US