Dongfang Zhenxuan reaches partnership with SF, JD

Dongfang Zhenxuan, or Oriental Selection, the e-commerce live-streaming brand of Koolearn, announced on Wednesday that it has reached a close partnership with SF Logistics and JD Logistics, and plans to establish 20 warehouses for self-operated products.

The move marked a major commercialization step of Koolearn's transformation into the e-commerce sector, after its live-streamer Dong Yuhui gained widespread attention and notched up millions of followers in a short time.

According to the company, the new warehouses will cover five cities across the nation, including Beijing, Guangzhou, Hangzhou, Zhengzhou and Chengdu.

"Our self-operated products are being deployed nationwide. We strive to work with more excellent partners to provide customers with better products and services," said Sun Dongxu, head of Dongfang Zhenxuan.

The latest fiscal report of Koolearn showed that the gross merchandise volume of Dongfang Zhenxuan hit a staggering 2 billion yuan ($289.8 million) over the past three months.