Smart fitness startup Fiture expands toward a bright future

China's smart fitness startup Fiture will boost its business expansion by opening more direct-sale stores across the country in the second half of 2022, to provide more tailored health services for its customers, according to the company sources.

The company, established in Chengdu in 2019,will open its first store in Guangzhou in October and two more in Shenzhen in the two months ahead.

The company displaced its new version of Magic Mirror – a smart fitness product that detects body movements and gestures through artificial intelligence-powered technology along with exercise data – during the Taobao Maker Festival which is scheduled to conclude on Tuesday in Guangzhou.

The startup focuses on developing smart home fitness equipment to offer interactive fitness courses, exercise data tracking and customized training plans, as well as building an online community of users.

The new smart fitness mirror, which is able to detect all body movements from one's head to their feet, has become a leading intelligent fitness product in China to realize AI recognition for two people, allowing users to exercise with their friends and family members.

Following its unveiling of new products and technology, Fiture has also planned to open about 20 more stores in cities of Hangzhou, Nanjing, Tianjin, Chengdu and Chongqing, the company said.

qiuquanlin@chinadaily.com.cn