Chinese brands shine at music show

LOS ANGELES－China-made musical instruments have gained a strong foothold at a leading exhibition recently held in Southern California, attracting lots of attention and recognition from customers and dealers in the United States.

More than 3,500 brands in the music industry from across the globe participated in the 2022 National Association of Music Merchants Show, one of the world's biggest music industry trade shows, held in Anaheim Convention Center. The three-day event ended on Sunday.

Chinese companies showcased the latest music, sound and entertainment products and technologies. A record number of around 220 Chinese companies participated in the last show held in early 2020.

The annual show resumed its physical exhibition this year after cancellation last year due to the COVID-19 pandemic. However, the number of exhibitors from abroad, including Chinese exhibitors, dropped due to international travel risks.

Many Chinese companies shipped their latest music products to the US and sent representatives based in the country to the exhibition.

The Pearl River Piano Group, China's major piano manufacturer, set up a private exhibition room at the show, which was packed with visitors.

Leng Tshua, director of global sales and marketing at Pearl River Piano, said the company shipped 40 first-class pianos from China to the show. These included the Kayserburg pianos that combined German craftsmanship with the latest advancements in acoustics and manufacturing technology.

Calling North America a very important market for the company, Tshua said the brand has gained increasing recognition in recent years among global users, including US customers.

Pearl River hopes to reach out to more dealers and music lovers through the show, and will make long-term efforts to build brand awareness, he said.

Sunsmile Musical Instrument Corporation, a company based in eastern China's Shandong province, sent their latest electric guitars to the show.

Jennifer Price, owner of a music store in Simi Valley in California, stopped by the booth and ordered several guitars from the company.

Price said her store was shut down for two years during the pandemic, and it recently reopened. Chinese musical instruments were bestsellers in her store, and she planned to order more at the show.

"These Chinese vintage guitars are handmade, with outstanding qualities and very fair price," said Price, adding that she has been a customer of Chinese musical instruments for over 20 years.

Tuerdi Aikebai, a company representative, told Xinhua News Agency the company presented its latest products to customers worldwide at the leading music show, so as to further expand its overseas market.

For the first time, select content and experiences from the 2022 NAMM show were shared on a new digital interactive platform with exhibitors, attendees and participants from around the world who could not be there in person.

Xinhua