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Honor ready to shine in global high-end smartphone market

By Ma Si | | Updated: 2022-03-01 10:35
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Zhao Ming, CEO of Honor, unveils the company's latest premium phones, Honor Magic 4. [Photo provided to]

Chinese tech company Honor Device Co said it is ready to make a big splash in the global high-end smartphone market this year, after the company established cooperation with more than 200 telecom operators and distributors across the world.

The ambition was announced at the company's launch event for its latest premium smartphone, the Honor Magic 4 series, at Mobile World Congress 2022, a major global telecom industry exhibition, which kicked off in Barcelona, Spain, on Monday.

Zhao Ming, CEO of Honor, said the company has more than 11,000 employees, and half of them are in research and development. And it now has six R&D centers outside China, two of them located in France and Japan.

"We also have more than 100 innovation laboratories. All of these resources will get us ready to expand our presence in the global high-end smartphone market," Zhao said.

According to Zhao, the company's Honor Magic smartphone series is a showcase of the company's innovative technology and a testament to its can-do attitude to constantly challenge industry benchmarks.

The Honor Magic 4 series feature an iconic symmetrical design, and powerful multi-camera photography. It is equipped with the US chip company Qualcomm's latest Snapdragon 8 Gen 1 5G chip.

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