Mascot wins Olympic gold
A worker, surnamed Shen, who has been with the company for more than 10 years, is responsible for installing the base for Bing Dwen Dwen. In order to ensure that the doll does not fall, and looks elfish, she must test it. Shen, with a smile on her face, says packaging Bing Dwen Dwen is comforting. In fact, the seemingly simple packaging process shows the workers' devotion to delivering happiness.
"After all, we treat it with lots of care, just like our own children," says Wang Danfeng, technical director of the company's development department. He is excited about the mascot's overnight fame. Wang and his team have their own best practices and insider secrets to make it pop out of the design phase and become a lively plush toy. They have done extensive research and design on the size of the eyes, the color or the detailed expressions, the selection of fabrics, the curvature of the overall shape and the proportion of visual comfort.
