Bosideng eyes strong growth in sports fashion

For Bosideng, it has been aiming to attract more consumers by expanding its online sales.

During this year's Nov 11 shopping gala, Bosideng achieved sales of 2.78 billion yuan, ranking tops among Chinese apparel brands in terms of sales revenue recorded via Tmall－Alibaba's e-commerce platform.

The company has maintained a significant lead in the down apparel sector for 26 consecutive years in terms of sales revenue and volume in China.

In the first half, Bosideng achieved sales revenue of 5.39 billion yuan ($846 million), up 15.6 percent year-on-year. Its net profit in the same period reached 640 million yuan, a rise of 31.4 percent, the company said.

In addition, this year, Bosideng was first listed in the top 50 most valuable global clothing brands by Brand Finance, a London-based independent brand valuation and strategy consultancy.

Founded in 1976, the company has some 4,600 stores, and it has attracted many loyal customers for its mid-end and high-end products.

The domestic down apparel sector is also entering a high-quality growth path. By 2022, sales revenue of China's down apparel sector is expected to reach 180 billion yuan, said research firm AskCI Consulting.

Compared with the United States and Europe, where the penetration rate of down apparel is higher, there is still significant room for Chinese consumers to improve their appreciation of down jackets. In the future, there is potential for at least 20 percent sales growth in China's down jacket market, CITIC Securities said.