Innovation in culture on view at Guangzhou fair

More enterprises have joined the Guangzhou Cultural Industry Fair 2021 to demonstrate their innovative products and also those that inspire Chinese culture.

Advanced technologies related to the Greater Bay Area were presented at the fair, according to organizers. Bauhinia Culture Group, which made its debut, was one of them. The group showcased how it can integrate offline and online services.

This year's attraction was the special section for digital services being offered by local tech giants.

Others took advantage of high-tech "MediaCube" from Huawei and virtual reality to show visitors there are different ways to appreciate traditional Chinese drama like The Butterfly Lovers.

This year's fair, held from Dec 4 to 6, attracted industry insiders from home and abroad and over 10,000 visitors online.