Swarovski crystallizes interest in Chinese market

China has become the largest market in the world for Swarovski since 2019. Providing important economic and trade platforms such as the China International Import Expo, the nation's high-level opening-up has stabilized and promoted foreign trade and foreign direct investment inflows, and has constantly boosted foreign investors' confidence in China.

The Guangdong-Hong Kong-Macao Greater Bay Area, important for Swarovski's operations, hosts more than 70 Swarovski stores. All along, Swarovski has been paying attention to the development prospects and opportunities of the area.

In December of this year, the brand's newest retail store concept that highlights the light luxury positioning of Swarovski will meet Chinese consumers. The Greater Bay Area will also become one of the key investment destinations for the company in the future, as a move by the company to further deepen the business ties after it has operated in the Chinese market for more than 30 years, and a measure to further tap the potential of the Chinese market.