Artyzen sees Shanghai as launch pad to lead premium lifestyle

Shanghai is to be the launch pad for Artyzen Hospitality Group's business expansion plan, according to a senior executive of the Hong Kong-based group.

"This 'Magic City' will account for more than 50 percent of our distribution by 2023. It is our launch pad to leading premium lifestyle experiences in the region," said Peter Wynne, senior vice-president of Artyzen Hospitality Group, during the fourth China International Import Expo that concluded on Wednesday in Shanghai.

According to Wynne, 12 new properties are under development, which are set to open by 2023 in Singapore and major gateway cities in China including Shanghai, Chongqing, Guangdong province's Zhuhai, and Jiangsu province's Suzhou.

Since the opening of its first hotel－Artyzen Habitat Beijing Dongzhimen in 2017, Artyzen Hospitality is currently operating seven hotels in Macao, Beijing, Shanghai and Maui of Hawaii.

Artyzen Hospitality partook in its inaugural exhibition at the fourth CIIE to reaffirm its commitment to China. "We are taking part in the CIIE because the next two years is pivotal for us," Wynne said at the expo. "We feel that it's time to reaffirm our position as a homegrown company, creating lifestyle brands that can truly connect and fulfill the evolving needs of the next generation of travelers with our focus on Chinese guests."

As a subsidiary of HK-listed Shun Tak Holdings, Artyzen Hospitality was established in 2013, offering culturally relevant guest experiences in a unique and contemporary way.

Embracing "Art, Culture and Emotional Wisdom" as its operating philosophy, the group creates diverse and culturally rewarding lifestyle brand experiences to fulfill the evolving needs of the next generation of guests, especially for the increasingly affluent, discerning and mobile travelers based in China.

With the Chinese market moving from a consumption-driven economy to an experience-driven economy, Artyzen Hospitality observed its target market and the experience preferences of the Generation Z in China, and strove to provide them with a different kind of hospitality experience, Wynne added.

Under the group's portfolio are distinctive lifestyle brands that bring to life culturally relevant guest experiences by celebrating the beauty of traditions, the heritage of the locations and the people in those communities.

"We believe in localization and our proud traditions. We embrace our culture and emotional wisdom as our operating philosophy," Wynne said. "As an international company, we have a sensibility that bridges the cultures of the East and West. Combining both gives us the advantage to create a truly meaningful guest experience."

Choosing Shanghai as the launch pad for further strategic expansion, Artyzen Hospitality will join hands with its strategic business partner Lujiazui Group to open a set of properties in the city's Pudong New Area landmarks of Lingang Special Area and Qiantan in the next six months.

The debut of Shang by Artyzen Qiantan Shanghai by the end of this year will enrich the group's premium lifestyle brands including Artyzen Hotels & Resorts, Artyzen Habitat, YaTi by Artyzen and The Shang by Artyzen.

The group also operates a collection of independent brands including Grand Coloane Resort, Ka'anapali Beach Hotel and The Plantation Inn.

Being a homegrown company with unique sensibilities, Artyzen Hospitality said it constantly curates relevant brand experiences for travelers by reinterpreting and re-imagining the Chinese axiom of what it is to live, by way of clothing, food, housing, walking and music.