Snowboarding culture celebrated in Beijing art exhibition

"We Ride Together", the first snowboarding culture and contemporary art exhibition in China, is being held in Beijing and presents the life story of American snowboarder Jake Burton Carpenter (1954-2019) – founder of Burton Snowboards and one of the inventors of the modern-day snowboard.

Since the beginning of Burton Snowboards in 1977, snowboarding has undergone tremendous changes. It has evolved from a niche winter activity into a beloved winter sport and a world-class event.

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