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Tianjin Ritz-Carlton targets Gen Z

By YANG CHENG in Tianjin | China Daily | Updated: 2021-09-04 00:00
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In light of the current climate with little to no international travel, The Ritz-Carlton Tianjin is targeting the younger generation to generate more business.

"The clientele have been younger and younger in the recent period, we have tailor-made events for Generation Z, and they like to use social media to capture the moment and to share with their friends and fans along the way. Many of our guests come to Tianjin for a holiday just because of our hotel," said Hector Busto, the new general manager of The Ritz-Carlton Tianjin.

To create a better experience for guests, the hotel has upgraded its Club Lounge and its food and beverage options, making for an excellent place for guests to enjoy a luxurious and relaxed environment.

The hotel has created a variety of dining experiences, including inviting recognized guest bartenders from other Marriott International luxury hotels, as well as guest chefs.

"Tianjin is a city that everyone wants to discover," Busto said, who is also the general manager of The Ritz-Carlton Executive Residences.

"We position the hotel as an urban resort for guests to get away from the hustle and bustle of the city, and it's a perfect destination when on a business trip in Tianjin.

"In addition to our luxury facilities, we also have beautiful outdoor areas, such as our courtyard. Since the borders remain closed, we are focusing on our domestic market even more," he said.

"A hotel is not a just a place for guests to stay overnight anymore, but a destination for different lifestyle guests seeking refined and unforgettable experiences."

Busto said he is confident that the hotel is ready to continue its so far successful journey in the North China metropolis.

"The connection between the city's cultural heritage and the hotel's features is of great significance for the hotel's future growth," said Busto. "This is a city where East meets West. And I'm truly amazed by the architecture and the important role this city has played in modern Chinese history.

"In addition, The Ritz-Carlton Tianjin, is one of the most iconic properties in the world of our brand, with great achievements since its opening eight years ago. From the beginning, its positioning has been very successful with many awards worldwide, and it's always on the top list of Asia Pacific Marriott International luxury hotels," he added.

The hotel sits at the historical center of the former British concession and modern central business district by the Haihe River.

Busto has almost two decades of experience working for luxury hotels around the world. He has helped open more than 20 luxury hotels across the globe.

 

Hector Busto, general manager of The Ritz-Carlton Tianjin

 

 

The Ritz-Carlton Tianjin by the Haihe River is a hospitality landmark in the city. CHINA DAILY

 

 

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