CIIE bazaar in Shanghai a success, organizers say

Hand-made wool tapestries, raisins, saffron and handicrafts are popular among consumers, Bo Hai, chief representative of the China-Iran International Arts and Crafts Center, told the newspaper. During peak hours, one bottle of saffron was sold every 10 seconds.

For some exhibitors setting up stands at the national pavilions at the CIIE bazaar, sales in the past two months even exceeded full-year sales from all domestic retail channels, the newspaper said.

Due to the good response to the bazaar, overseas exhibitors test the waters with new products which will be unveiled at the fourth CIIE. The Belgium Beer Association livestreamed a new product which will debut at the upcoming fourth CIIE, triggering a buying spree among craft beer enthusiasts.

The craft beer livestream at the CIIE bazaar launched more than 100 kinds of Belgian beers, driving bulk purchases from local retailers, supermarkets and restaurants, said Bruno Jans, Belgian consul general in Shanghai.

In the future, Greenland plans to build a 2.0 version of the CIIE bazaar in crowded areas based on the superiority of the Hongqiao business zone traffic hub, expand the exhibition area and enrich the scope of exhibits, Xue added.