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Foreign businesses hail CIIE's spillover effect

By XING YI in Shanghai | | Updated: 2021-07-29 21:52
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The Mexican booth at the CIIE Bazaar located in East Nanjing Road, Shanghai. [Photo by Xing Yi/]

The CIIE Bazaar at East Nanjing Road in Shanghai has been generating an average of 150,000 yuan in sales every day since it opened in April, according to its developer Greenland Global Commodity Trading Hub Group.

The 550-square-meter venue, which is a permanent retail space, features 5,000 products including food, attire, and cosmetics from 40 countries and regions.

Carlos Valera Paulino, deputy consul general of the Consulate General of the United Mexican States in Shanghai, was present at the fair on Tuesday to promote Mexican products such as high-quality tequila, coffee beans and jewelry.

"The CIIE is beyond a one-week event… it has provided follow-up support to help foreign exhibitors continue to promote these products in China," he said. "Foreign businesses can build sustained partnerships with Chinese counterparts, which are important especially in the context of the pandemic."

Paulino said that avocado and chia seeds from Mexico, which has participated in all the previous editions of the CIIE, has become increasingly popular among Chinese consumers in recent years.

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