Children's product expo kicks off in Shanghai
Many of the summit participants said they expect the country's new three-child policy to create potential for children-related consumption, though they also noted that competition is getting fiercer in the sector.
Yao Jingyuan, an adjunct researcher of the Counsellors' Office of the State Council, pointed out that family expenditure on children has been increasing in recent years despite the falling birth rate in China.
Zheng Yanni, general manager of retail of Spanish skincare company Isdin, said half of their consumers are mothers born in the 1990s or later. These individuals are often more educated and pay more attention to their children's overall health. She also predicted that the sales of children's sunscreen will grow rapidly in the future.
