Expo boosts tech development on both sides of Straits

1. The expo aims to boost cross-Straits exchanges through online exhibitions and activities such as consumption festivals, cloud branch venues and livestreaming. The number of offline exhibitors and online exhibitors from Taiwan are currently 236 and 300, respectively.

2. The expo encourages digital innovation. It focuses on emerging industries such as cultural tourism and special augmented reality scene applications, and utilizes the latest technologies such as 5G and AR to build a cloud exhibition hall, three digital centers, a transaction center, a live broadcast center, and a welfare center. The basic construction of the cloud platform has been completed and provided services including registration, exhibition, negotiation, digital business cards and data tracking.

3. The expo plays a key role in advancing industrial development. It invites the China Tourism Academy and the Chinese National Arts and Crafts Society as well as leading enterprises and professional guests from both sides of the Straits to participate in the exhibition. The expo has attracted the top 30 cultural enterprises in China, the top 20 tourism enterprises and representatives of cultural industrial parks and financial institutions.

4.The expo also increases cultural and tourism consumption. It cooperates with internet and tech giants such as Alibaba and online travel agency Tongcheng to focus on exhibitions and sales of cultural and tourism products. It organizes the Cross-Straits Host Live Room event and joins hands with the top 10 young hosts on both sides of the Straits to launch a special show for exhibitors. The expo also collaborates with UnionPay and other financial institutions to launch a shopping festival which covers on-site consumption, short-distance cultural travel, and cultural goods from Fujian and Taiwan. It distributes 1,200 trips, accommodations, attractions, cultural exhibitions and performances across the entire province.