Crocs steps forward in fight against poverty

Crocs has donated more than 49,000 pairs of clogs to the Red Cross Society of the poverty-stricken district Yunnan in Guiyang, Guizhou province, at CIIE in Shanghai on Nov 6. [Photo provided to China Daily]

As a world-leading American footwear brand established in 2002, Crocs decided to participate in the CIIE for the first time since entering the Chinese market in 2006.

"Crocs team is happy to see what's happening with China's development overall, including the way consumers are boosting consumption, the industries that continue to open up, and the elevation of the expertise of its exports," said Taylor.

"We've been following CIIE since 2018, but this is the first year that we feel that China business is at a point that it's ready to showcase our brand mantra, products, and a lot of our point of views around what we can bring to Chinese consumers," Taylor added.