What they say

"The Beijing Winter Olympics is poised for takeoff. As a member of the Beijing Games' organizing committee and a promoter of Chinese ice and snow culture, I'm so happy to see that the Chinese people and Chinese brands are paying attention to winter sports. Through the national flag sportswear, people will have a closer connection with winter sports."

Yang Yang, athletes' commission chair of the 2022 Beijing Winter Olympics organizing committee

"Winter sports are not like boxing, and China boasts a great ice and snow sports gene. The 2022 Beijing Olympics are a great window of opportunity to promote winter sports in the country, and the people's passion towards ice and snow sports has been ignited."

Zou Shiming, two-time Olympic boxing champion

"Every time I watch Chinese athletes standing on the podium at Olympic Games, I feel pride in seeing the national flag on their chest. So I've always wanted to own some sportswear that displays the national flag design."

Guan Xiaotong, Chinese actress

"At each Summer and Winter Olympics, launching licensed products is a key way to help promote the image of the host nation. The Beijing Winter Olympics will increase our market value through high-quality licensed products and through the marketing atmosphere."

Piao Xuedong, marketing director of the Beijing 2022 Winter Games organizing committee