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Drive to succeed

How South Korea came to dominate the women's game

China Daily | Updated: 2020-05-28 00:00
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When South Korea's domestic women's golf tour held its premier event last week-without spectators because of the coronavirus pandemic-no fewer than three of the world's top 10 players took part.

The country of 52 million people has a disproportionate share of the women's world golf rankings, providing eight of the current top 20.

In a demonstration of their prominence, South Korean women have won at least one major every season since 2010, with coronavirus cancellations perhaps the biggest threat to their run this year.

The phenomenon, players and commentators say, is the result of several factors: driven parents, intense training, a highly competitive society, sponsorship money and the shining example of 25-time LPGA winner Pak Se-ri.

Of those, one element is critical-the unstinting support and relentless encouragement of parents, who wait for hours while children practice, shuttle them between venues and spend significant sums on coaching.

"All-out parental support" is vital for success, world No 6 Kim Seiyoung, who has 10 LPGA wins and took part in the KLPGA Championship, told AFP.

It parallels the time, resources and pressure many South Korean parents pour into their children's academic development in the attempt to secure a sought-after place at one of the country's top universities.

Making millionaires

South Korea ranks eighth globally for number of courses, according to the Royal& Ancient's 2019 "Golf in the World" report, with 798 spread across 440 facilities.

But while driving ranges and screen golf are cheap and popular, green fees often cost hundreds of dollars and clubs are seen as elitist and expensive.

"In the US, golf is a popular sport and people can access courses easily but here accessing one is laden with difficulty," said Kim.

The potential returns on a golfing investment are huge: Kim has won a total of $8.8 million in prize money in the five years since her debut on the US-based LPGA Tour, where she holds the 72-hole scoring record at 31-under.

Even lower down the ladder, there are rewards on offer.

Unusually, the South Korean women's tour is a bigger spectator sport in the country than the men's equivalent, reflecting their contrasting fortunes.

South Korea has produced a handful of world-class men-including Y.E. Yang, Asia's only men's major winner after he held off Tiger Woods at the 2009 PGA Championship-but nothing like the production line of top women.

One theory for the contrast is that Asian men on average don't drive the ball as far their Western counterparts, but Asian women are more on a par with their rivals in that regard. Another theory is that South Korean players' development is interrupted by compulsory national service.

Last year's KLPGA tour offered nearly 30 billion won ($24 million) in prize money across 30 tournaments, more than twice the 14.6 billion available on the 17-event men's tour.

And several South Korean firms, often in the finance or construction sectors, sponsor golfers on the domestic tour, with the company logos accompanying each player's name on KLPGA scorecards.

The funding means that players can concentrate on training, said Chosun Ilbo golf journalist Min Hak-soo, while "sponsors invest hoping that their players will raise national pride just like Pak".

Poster girl

Kim, 27, is just one of the South Koreans to follow in the footsteps of Pak Se-ri, who won the 1998 US Open aged 20 in her rookie LPGA season, becoming the first Asian to win the oldest women's major.

Pak became the poster girl for a Korean golfing boom, paving a "glittering golden path for an entire generation of young Korean golfers", said Spencer Robinson, chief representative at the Singapore-based Asian Golf Industry Federation.

Her victory-including a barefoot shot from the water that contrasted her pale feet against her suntanned legs, a testament to endless hours of practice-made her a national hero as the country reeled from the Asian financial crisis.

In a culture where success in international sporting competition is celebrated as symbolizing national power, Pak claimed the order of merit title that year and went on to win four more LPGA majors.

"If it wasn't for her, we would not have even recognized there was a career path in the US LPGA," Kim said. "She is a trailblazer."

When she was young, Pak's father reportedly took her to cemeteries in the dead of night to practice her swing next to the graves to toughen her up.

Pak later denied it ever happened, but that did not stop others being inspired by what was seen as the secret to her success, including former world No 1 Park In-bee.

Regardless of the truth of the story, Pak's father's "grueling training regimens instilled in her a deep sense of discipline alien to Westerners", said Robinson.

"Those methods proved a winning template that has been unashamedly mimicked by Korean parents," he added. "The many dozens of Korean females who have become golfing multimillionaires... owe a huge debt of gratitude to Pak."

AGENCE FRANCE-PRESSE

Lee Bo-mee tracks a tee shot during the KLPGA Championship at Lakewood Country Club in Yangju, South Korea, on May 14. The country's women's tour is more popular than the men's equivalent. AP

 

 

Park Hyun-kyung (left) of South Korea is showered in confetti after winning the KLPGA Championship at Lakewood Country Club in Yangju, South Korea, on May 17. AP

 

 

South Korea's women's tour attracts heavy corporate sponsorship, as the multitude of logos on the clothes worn by Hyun Se-lin (left) and Gong Mi-jeong during the KLPGA Championship shows. AP

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