Immersing travelers in art at play

By Yin Ruowei | chinadaily.com.cn | Updated: 2019-12-30 19:51
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Pullman Fuzhou Tahoe recently offered a rare treat for art lovers by offering access to the artwork the brand commissioned from renowned Chinese artist Long Di.

Following a lively art workshop, Pullman Fuzhou Tahoe provided an immersive "Pullman Art Trip" tea break featuring a selection of bites with artistic thrills.

This event was the latest showcase of the Art at Play initiative, from Accor's upbeat contemporary brand Pullman.

The initiative aims to connect guests with contemporary art and encourage them to interact and play with art through their journey with a vibrant yet subtle touch.

A captivating story is told through five of Long's paintings. Each interprets a unique contemporary social scene embodying the features and promises of the Pullman brand.

"The comfort level is not the only criterion on which to judge a hotel in this era when people have a mobile life and travel a lot," said Gao Xiao, Pullman Fuzhou Tahoe's director of marketing. "Hotels like us have an added bonus of bringing immersive experiences to guests."

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