Maker's Shirt debuts its flagship store in China

Japanese apparel brand Maker's Shirt is hoping to capture a slice of China's fashion market, opening its Chinese flagship store in Shanghai on Nov 7.

The Shanghai opening marks the company's 26th anniversary and follows flagship stores in Tokyo and New York.

Maker's Shirt, sometimes branded as Kamakura Shirts, is known for its excellent quality and high degree of tailoring at an affordable price.

The name Kamakura Shirts stems from the historic Japanese city Kamakura located to the south of Tokyo, where the brand's founder Yoshio Sadasue and his wife Tamiko first opened a small shirt store in 1993, with the aim of offering high-quality products at affordable prices.

Maker's Shirt cuts out the multiple middle stages between production and retail, and sells products directly to customers at lower cost. The company uses high-quality fabrics, extensive sewing techniques and revised shirt patterns.

The Shanghai store is located downtown in the city's Jing'an Kerry Center and has a sales area of 133 square meters, which is even larger than its flagship store in Tokyo.