French swimwear brand opens pop-up store in Beijing

The French swimwear brand Vilebrequin has opened a pop-up store at Galeries Lafayette Beijing.

The pop-up store will sell a specially curated selection of its newest summer pieces, including a full range of iconic items, soft and versatile swimsuits for men, women and children, plain yet chic bikinis and dresses, casual but elegant T shirts and shorts.

The 65-square-meter space transports customers into a fully immersive poolside paradise, a unique shopping experience that allows customers to discover and experience the array of products as if they were taking a dip in a crystal clear, refreshing swimming pool.

The pop-up store will be open till the end of August. The brand will open the first flagship store in China at Shanghai Kerry Center in September.