Celebrities bring star power to poverty fight

Nearly 30 A-list stars have joined a nationwide campaign to help alleviate poverty using their influence, as announced at a launch ceremony in Beijing on Oct 17.

Kung Fu giant Jackie Chan is the initiator of the campaign, called "Battle Against Poverty", which has gathered dozens of celebrities including Zhou Xun, Li Bingbing, Huang Xiaoming, Jing Tian, Yao Chen, Chen Kun, Ma Sichun, Leehom Wang, Bai Baihe and Aarif Lee.