Mummy entrepreneur turns key opinion maker
Chen Yi is an entrepreneur who has become a key opinion leader on mother and baby products in Beijing.
After pregnancy, Chen began suffering from postpartum depression and to get out of depression, she started to make baby clothes and launched her own clothing brand.
She shared her experience and hobby on social media and regained confidence by interacting with netizens. At the beginning she just wanted to find something to do and didn't expect she would have a new career as an entrepreneur.
To balance work and life, Chen chose the location of her company close to her home so that it was convenient for her to take care of her children, who were her inspiration.
Chen's husband is a famous TV host and her mother-in-law is a professor of obstetrics and gynecology with about 100,000 online fans.
Chen said the biggest advantage for her is that all her family members are internet celebrities and the total number of fans the whole family has surpasses 5 million.
To have a baby clothing brand is the first step and next she would like to establish a healthy and happy family brand, Chen said.
