Shandong Special: SDLG loaders, crawler excavators to debut at Bauma expo

A full range of competitive products from Shandong Lingong Construction Machinery Co, one of the nation's top-three exporters in the sector, will make their debut at the upcoming Bauma 2013 in Munich.

"The European market is the key to our global strategy, and we will provide high quality products there," said Wang Zhizhong, chairman of SDLG.

The products include advanced hydraulic crawler excavators and energy-efficient loaders that meet EU standards.

Yu Mengsheng, CEO of the company, says the energy saving of 20 percent and higher durability of the new LG953N loader will help boost the company's overseas sales.

Another product to premiere at the expo is a hydraulic crawler excavator rated in March as one of "the top 50 Chinese construction machinery products.

Since partnering with Swedish construction equipment giant Volvo Group in 2007, SDLG has had a dual-brand strategy to provide complementary products to global markets.

With aid from Volvo's advanced sales system and research, SDLG has become a top brand in loaders, excavators and road machinery, Yu says.

China's second-largest construction machinery exporter, the company now exports products to more than 60 countries and regions including Brazil, Russia, the Middle East and South Africa. In 2005, it entered the Australian market and has become a popular choice for local customers due to reliable products and sound after-sales services.

The company's production plant in Brazil is scheduled to start operation, this year.

wangqian2@chinadaily.com.cn

(China Daily 04/12/2013 page25)