Bompas & Parr's latest installation -- Alcoholic Architecture, showcases in Borough Market

One customer observes the cloud room from outside. Photo provided to China Daily

The new installation, Alcoholic Architecture, created by Bompas & Parr's arrives in Borough Market since this summer, featuring a walk-in cloud of breathable cocktail.

It is the world's first alcoholic weather system for your tongue where meteorology and mixology collide.

The installation explodes drinks to the scale of architecture for an inhabitable world that spatialises the world's best cocktails and creates a fully immersive alcohol environment.

The focus will be on the flavour sensation that occurs when fine art meets the world's best bartending.

Guests will be asked to wear special protective suits to enter. The cloud is entirely composed of fine spirits and mixer at a ratio of 1:3 and made using powerful humidifiers to super-saturate the air. Alcohol enters the bloodstream through the body's mucus membranes: primarily the lungs but also the eyeballs.

With humidity at 140 per cent, there is so much alcohol in the air, you can see less than a metre but the high humidity level enhances flavour perception.

Bompas & Parr was founded in 2007 by Harry Parr and Sam Bompas, creating food art by using jellies and applying food molds to make edible decorations shaped like buildings and other architectural structure

The company leads in flavour-based experience design, culinary research, architectural installations and contemporary food design.

"With Alcoholic Architecture we are going for maximal intensity of cocktail experience. With every breath you take, notice a fresh botanical or flavour in the spirit that can be hard to discern in a regular drink. Taste the cloud, savour the sky," Harry Parr, director of Bompas & Parr, comments.

Sam Bompas, director of Bompas & Parr, says "Creatively the installation draws inspiration from Borough Market's produce, medieval history and weather to create a sci-fi fantasy where meteorology and mixology collide. Visiting Alcoholic Architecture will generate the same sort of awe and wonder we have all probably experienced when gazing up at the night's sky. Imagine Disney meets De Sade in Barbarella's castle by way of Medieval Times with flagons of ale!"