China Perspective

Xinhua's TV channel to reach Africa

(Xinhua)
Updated: 2010-12-10 16:13

BEIJING - CNC World, the English-language channel of Xinhua News Agency's TV arm, CNC, will reach cable television audiences in Africa from Jan 1, 2011, according to an agreement signed Friday between CNC and South Africa-based MIH Group.

Related readings:  CCTV to open Russian broadcast channel  China prepares 3D TV standard  Tianjin to have 3D TV channel  News release of the press briefing on the opening of CCTV Arabic International Channel

The English-language channel of China Xinhua News Network Corporation (CNC) will be available to 4 million African families through MIH's cable network.

Xinhua President Li Congjun met Koos Bekker, founder of MIH, before the signing of the agreement. Both sides expressed their hope CNC will be a competitive and influential international media organization.

On Thursday, Xinhua signed an agreement with Eutelsat Communications to extend the coverage of CNC to all of Europe, the Middle East and North Africa from Jan 1, 2011, through Eutelsat Communications' Eurobird, Hotbird and W7 satellites.

CNC World broadcasts English news programs 24 hours a day and covers breaking news and major political, economic and cultural news from around the world.

Launched in 2009, CNC has developed into a television network with satellite services in the Asia-Pacific, North America, Europe and Africa.

It is also expanding its cable television and new media services and provides news programs to about 300 domestic and overseas television organizations.