CUPERTINO, Calif. -- Apple
Inc. updated its iMac computers Tuesday with a slimmer design, faster chips and
glossy screens, hoping to further propel sales that already outpace the rest of
the PC industry.

The new Apple iMac
desktop computer sits on display at Apple headquarters, Tuesday, Aug. 7,
2007 in Cupertino, Calif. Apple Inc. updated its iMac computers Tuesday
with a slimmer design, faster chips and glossy screens, hoping to further
propel sales that already outpace the rest of the PC industry. The
all-in-one desktop computers now have aluminum casings, replacing the
white plastic facade that has defined the computer lineup for years.
[AP]
 |
The all-in-one desktop computers now have aluminum casings, replacing the
white plastic facade that has defined the computer lineup for years. The new
iMacs will come in only 20-inch and 24-inch versions.
With starting prices at $1,199 and $1,799, respectively, the computers are
also $200 to $300 cheaper than their predecessors.
Analysts have been anticipating an iMac revamp for some time from the
trendsetting company. Apple last introduced a new iMac in September 2006 when it
debuted the large 24-inch model.
The success of the iPod, Apple's retail stores and the company's switch to
Intel-based computer chips have all helped boost the Macintosh maker's computer
sales and profits to record levels. In recent quarters, Apple's sales have been
growing three times faster than the rest of the PC industry.
"The iMac has been very successful for us and we want to make it even
better," Apple Chief Executive Steve Jobs said in announcing the new products.
In the company's fiscal third quarter that ended in June, Apple shipped a
record 1.76 million Macs, up 33 percent from the year-ago period, accounting for
$2.5 billion, or more than 60 percent of the quarter's revenues.
More than a million of those Mac units were laptops - which also represents
the fastest-growing segment across the PC industry - but most of the remainder
were iMac sales, Apple officials said.
"Notebooks are where there's growth, but I think desktops still have a long
life ahead," said Phil Schiller, Apple's executive vice president of worldwide
marketing.
Though Apple will no longer offer its older 17-inch iMac model to the general
retail market, Apple's chief operating officer, Tim Cook, said the company will
continue to sell the computer to educational institutions "for a little while
longer."
Apple also upgraded its so-called iLife suite of applications, with a host of
new features for its photo management and video creation programs. It also
updated its iWork productivity software to include a new spreadsheet program
called Numbers - filling a void and perhaps providing some of its customers one
less reason to have to buy from rival Microsoft Corp.
Many Mac users often buy Microsoft's Office for Mac software to be able to
use Microsoft's Excel spreadsheet program, said Michael Gartenberg, a
JupiterResearch analyst.
"They've raised the bar again in terms of functionality," Gartenberg said of
Apple.
Shares of Apple fell 22 cents, or less than 1 percent, to $135.03. In
extended trading, shares gained 69 cents.