Orlando -- As wireless Internet viewing movies and videos runs into fashion, China's technicians and officials are attempting to make one of its newly developed tech standard be accepted by the world rule setting body, the Institute of Electrical and Electronics Engineers (IEEE).

On the heels of the failure in the tussle between its Wireless Authentication and Privacy Infrastructure (WAPI) standard and the IEEE-blessed WiFi, China is now trying again to establish an international standard of its own. Yesterday, Beijing-based Nufront Software took its proprietary high-speed broadband wireless local area network solutions to an annual IEEE conference being held in Orlando, the United States.

"Nufront's high-speed wireless local network solutions are technologically advanced and offers faster data transmission, good mobility and improved functions," said academician Wu Hequan, vice-president of the elite Chinese Academy of Engineering. "My academy supports and encourages it to apply to become global standards."

Nufront Software executives made the case at the conference that its solutions are capable of quickening the digital data transmission from the present 12-18 mbps (megabit per second) to 24-36 mbps, and the solutions are compatible with the telecommunications systems now in function.

Zhang Xinsheng, deputy director of science and technology department of China's Ministry of Information Industry (MII), told China Daily in an interview that the ministry encourages home-grown innovation, and recommend domestic enterprises develop technologies that are of world standard.

However, industrial pundits caution it could prove to be an arduous and difficult experience to apply for world-recognized standard, because heavy weight competitors are joggling for the prize.