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Singapore needs a fertility rate of 2.1, or at least two children per woman, for the population to replenish itself.
Wong said this meant Singapore needed 60,000 births a year -- a long way from the 35,500 babies born last year.
In August the government said it planned to ease immigration rules in an effort to offset the population shortage, which officials have warned could threaten the country's long-term survival.
In conjunction with the magazine, Wei has launched "Dr Love's Playroom" equipped with a love swing, costumes, and free chocolate to give uptight Singaporean couples an outlet for sexual role-playing.
"There's no channel for people to vent their libido," he said.
Wei said he has attracted about 30 contributors and signed "less than 100" subscribers for the magazine that will be distributed by local publishing giant Singapore Press Holdings.
Wei said he has not focussed on attracting advertisers.
"We have some personal ads," he said.