Firm makes most expensive jam (AFP) Updated: 2006-09-23 10:05
This handout picture released by Duerr's shows the world's
most expensive jar of marmalade. Duerr's has produced what it says is the
world's most expensive jar of marmalade, making breakfast a pricy
proposition at 76 pounds per slice of
toast.[Duerr's]
| London - A company has produced
what it says is the world's most expensive jar of marmalade, making breakfast a
pricy proposition at 76 pounds per slice of toast.
The one kilo jar costs 5,000 pounds and contains generous lashings of
62-year-old Dalmore malt whisky and Pol Roger vintage champagne, as well as
edible gold leaf.
Marmalade, a kind of bitter jam made with oranges, is a staple part of the
traditional full English breakfast, which also includes bacon, sausages and
eggs.
It is said to have first arrived in England from Portugal in the 15th century
and rapidly became a favourite with the aristocracy, many of whom believed it
had aphrodisiac qualities.
Manufacturers Duerr's, who produced the one-off to mark the company's 125th
anniversary, say the jar will be auctioned for charity on auctions website eBay
later this year.
The marmalade is presented in a crystal glass decanter and each mouthful will
cost an eye-watering 11 pounds.
Richard Duerr, sales and marketing director of Duerr's, said: "Thanks to some
exclusive ingredients and a priceless one-off designer jar we believe that we
have created the worlds most expensive jar of marmalade."
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