Wal-Mart Stores Inc. is ending its loss-generating business in Germany just
two months after leaving South Korea in what analysts welcomed as a move to
focus resources on expanding in more profitable international markets like China
and Latin America.
 A man collects shopping trolleys at a Wal-Mart
store in Dortmund, Germany, Friday, July 28, 2006. Wal-Mart said Friday it
agreed to sell its 85 stores in Germany to Metro AG, effectively ending
the U.S. giant's less than ten years of trying to crack the market in
Europe's largest economy. [AP Photo] |
Wal-Mart said Friday it plans to sell its 85 stores in Germany to rival Metro
AG, ending a nearly decade-long effort by the world's largest retailer to crack
the market in Europe's biggest economy.
Terms were not disclosed, but the Bentonville, Ark.-based retailer said it
expects to incur a loss before taxes of about US$1 billion related to the deal
in its second quarter.
The total cost of the German experiment is not known because Wal-Mart does
not report individual financial results for each of its international markets.
Wal-Mart has said over the years that its German operations were not profitable.
"They've been losing money there for years," said Robert Buchanan, head of
retail analysis at A.G. Edwards & Sons.
Wal-Mart entered the German market in 1997 with the acquisition of the
Wertkauf and Interspar hypermarket chains. But Wal-Mart's German stores, which
employ 11,000 people, have struggled to break into the local market.
Sy Schlueter, chief executive of investment house Copernicus in Hamburg, said
Wal-Mart had trouble winning over German consumers, who tend to be very
price-focused and would rather drive to a different store if they know they can
buy something cheaper. National discounters such as Lidl GmbH and Aldi Einkauf
GmbH put the heat on Wal-Mart's sales, he said, by offering the same products at
competitive prices.
Further, Schlueter said consumers rejected some of Wal-Mart's signature
features, like stores outside of town centers, employees required to smile and
heartily greet customers, or baggers at checkouts.
Patricia Edwards, a portfolio manager and retail analyst at Wentworth, Hauser
& Violich in Seattle, which manages US$8.2 billion in assets and holds
51,000 Wal-Mart shares, said Wal-Mart can use the money it was spending in
Germany to fund expansion elsewhere.
"At some point it feels really good to stop beating your head against the
concrete. That's a good thing, because it means that they're being much more
logical about their growth and taking into consideration shareholder returns,"
Edwards said.
Buchanan said another candidate for withdrawal is Argentina, where Wal-Mart
has 11 stores. It either needs to make an acquisition to gain scale and market
share or pull out, he said.
In May, Wal-Mart left the highly competitive South Korean market.
Wal-Mart's international division accounted for about 20 percent of last
year's overall net sales of US$312.4 billion.
"As we focus our efforts on where we can have the greatest impact on our
growth and return on investment strategies, it has become increasingly clear
that in Germany's business environment, it would be difficult for us to obtain
the scale and results we desire," Michael Duke, Wal-Mart's vice chairman in
charge of international operations, said in a statement.
Deutsche Bank analyst William Dreher Jr. said the German exit was consistent
with Wal-Mart's renewed focus on improving returns.
"We see today's announcement as a net positive for the company, as it should
free up time and capital for better growth opportunities, particularly in Asia
and Latin America," Dreher said in a research note.
Wal-Mart has set its eyes on expanding its existing presence in Asia and
Latin America. Besides Germany, its only European presence is subsidiary Asda in
Britain.
In China, which has long been a major supplier of its products, it has 56
stores and plans to open 20 more stores this year.
Wal-Mart has not said how many stores it wants in the country in the long
term but did say in March it could hire up to 150,000 employees in China over
five years, five times its current work force of about 30,000.
Late last year Wal-Mart bought 140 Sonae stores in Brazil and increased its
stake to a majority in Japan's Seiyu Ltd., which has 405 stores.
This year it took a majority stake in Central American Retail Holding Co,
which it first bought into last September. CARHCO is Central America's leading
retailer with 375 supermarkets and other stores in Guatemala, El Salvador,
Honduras, Nicaragua and Costa Rica.
It is also eyeing India if that country drops legal barriers to large foreign
retailers.
Under the proposed German deal, Metro will take over 19 pieces of Wal-Mart
real estate and lease the rest of the locations. The deal is subject to approval
by authorities.
The stores, which had sales near 2 billion euros (US$2.55 billion) in 2005,
will be incorporated into Metro's Real Hypermarket brand.
While financial terms of the deal were not disclosed, Duesseldorf-based Metro
said it would book a one-time gain from the acquisition as the assets are worth
more than the purchase price.