Eight in 10 of the US
youngest children - babies up to age 6 watch TV, play video games or use the
computer for about two hours on a typical day. A third live in homes where the
TV is on most of the time.
Even for the littlest tots, TV in the bedroom isn't rare: 19 percent of
babies under 2 have one despite urging from the American Academy of Pediatrics
that youngsters not watch any television at that age.
So concludes a new study that highlights the immense disconnect between what
child-development specialists advise and what parents allow.
"My reasoning was that my little boy was extremely intelligent since birth.
At 1 year old, he was putting his own DVDs in, skipping scenes," one mother of a
preschooler told researchers with the Kaiser Family Foundation. "I thought it
was a real good thing for him to have his own TV because TV helped him grow at a
very young age."
The number of youngsters glued to the screen hasn't changed much since the
foundation's first report on the topic in 2003.
But in Wednesday's follow-up, Kaiser asked parents in a survey and in
focus-group sessions - why they and their children use TV and other electronic
media the way they do.
"I had this sense of kids clamoring to use media and parents trying to keep
their finger in the dam," lead researcher Victoria Rideout said. "I found that
not to be a very accurate picture in most cases."
Instead, a generation of parents raised on TV is largely encouraging the
early use of television, video games and computers by their own children.
These parents say TV and computer games teach the ABCs and how to share when
they don't have the time. Television provides time for parents to cook or take a
shower. They use screen time as a reward or, paradoxically, to help kids wind
down at bedtime.
"There's this enthusiasm and tremendous lack of concern" about media use,
Rideout said.
Where some parents limited scary shows or video games, others found
youngsters unfazed. "It's something gory, but it doesn't seem to bother her,"
said a California mother whose toddler joined her on the couch for "CSI: Crime
Scene Investigation."
Another mother told Kaiser she stopped watching "ER" reruns when her
preschooler tried to give her little brother CPR.
"What is the impact on little kids of watching shows like 'CSI' or 'ER'?"
asked Rideout. "I don't think we know the answer to that. I don't know that
people really realized that kind of viewing was going on to the degree I think
it is."
The report by the California-based foundation, which analyzes health care
issues, comes at a time of great debate about youngsters' use of TV and other
multimedia. Just last week, specialists called together by the National
Institutes of Health urged more research on how electronic media affect children
at different ages.
The pediatrics group recommends no TV or other electronic media for kids
younger than 2 advice that just 26 percent of parents followed, Kaiser found and
no more than two hours of total "screen time" daily for older children.
The organization is not anti-TV, said Dr. Daniel Broughton of the Mayo
Clinic, who co-wrote the academy's recommendations. But before age 2 is time of
the brain's most rapid development, and interaction ¡ª live give-and-take that TV
cannot provide ¡ª is crucial during that period, he said.
Some studies also link TV watching at younger ages to attention disorders.
After age 2, the idea is to balance a little TV with riding bikes, playing
with friends, household chores and the other activities of childhood, Broughton
said.
Media should be used more wisely than as a babysitter, added Dr. Dimitri
Christakas of the University of Washington.
"People have made dinner for millenia, but we've only had television for 50
years," he said. "Television's not inherently good or bad. ... The real goal now
has to be not to de-technologize childhood, but how to optimize children's
experiences" with it.
Several parents interviewed Wednesday said families can choose to be choosy.
Stephanie Pierce of Delaware said she and her husband used to leave the TV on
all day, until realizing it was a bad habit and setting new rules for their 2-
and 4-year-old: commercial-free videos only.
"If we find them asking and asking for movies, we'll turn the TV off," said
Pierce, during a visit to Washington, D.C., museums.
In addition to the focus groups, the Kaiser report is based on results of a
national telephone survey last fall of 1,051 parents of children from age 6
months to 6 years. The margin of error is plus or minus 3 percentage points.