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BRUSSELS
-- At the promod fashion store here, saleswoman Coralie De Schrynmakers points
to a pair of gold, soft-leather ballerina-style slippers.
Under a recent ruling to protect European shoemakers, the size 37
Vietnamese-made slippers are being slapped with a duty that will rise to 16.8%
by October. If the same shoe were labeled a children's shoe, however, it could
enter Europe at the regular 8% duty. That distinction threatens to cause chaos
at European customs borders and in delicate Sino-European trade relations this
summer.
"It's impossible to tell an adult shoe from a children's shoe," says Ms. De
Schrynmakers. "Women like to buy this low-heel style because it's comfortable
and stylish. And schoolchildren do, too."
European Union Trade Commissioner Peter Mandelson is attempting to balance
calls from Europe's retailers for access to cheap Asian products, and, on the
other hand, from European manufacturers wanting competitive protection from
them. As tensions between the two camps mount, Mr. Mandelson is imposing
strict-sounding measures that contain numerous loopholes -- such as children's
shoes getting into Europe without the extra duty. Often, the result is
confusion, which insiders say benefits clever retailers who are able to
circumvent the restrictions.
"Mandelson is trying to please as many people as he has to [to] get his
measures accepted," says Laurent Ruessmann, a trade lawyer in Brussels at Sidley
Austin LLP, which represents the Footwear Association of Importers and
Retailchains. "So he puts in place exemptions, and these exemptions create
uncertainty."
Mr. Mandelson's mandate to negotiate Europe's trade agreements on behalf of
the bloc's 25 governments makes him one of the most powerful men in the EU's
capital. His oft-repeated agenda is to help Europe adapt to the new reality of
low-cost manufacturers in the East by shifting the focus away from traditional
manufacturing in Europe. Yet political realities mean he must make concessions
to Europe's manufacturing core in France, Italy and Spain. Mr. Mandelson needs
the backing of European governments and, by extension, their industry lobbies
during global talks being held at the World Trade Organization.
Mr. Mandelson's first balancing act was quotas on Chinese textiles. Pressed
by Italian, French and Spanish textile makers, Mr. Mandelson won a concession
from China to limit its textiles exports last June. Outraged European retailers
responded with massive orders from their Chinese suppliers. As textiles in
excess of the new ceiling crowded European ports and borders, Mr. Mandelson
loosened the quotas. "The final deal meant that retailers got in many more
clothes than the original ceiling allowed," says Alisdair Gray, Brussels chief
of the British Retail Consortium.
Inexpensive shoes coming to Europe from Vietnam and China pose a similar
challenge. Eager to appease cobblers in Southern Europe, Mr. Mandelson imposed
provisional tariffs this month. Still, many European producers are unhappy,
saying the new duty falls far short of a 100% tariff that Brussels often slaps
on goods sold at artificially low prices. European Commission investigators have
found that China and Vietnam give their shoemakers tax holidays, cheap loans and
below-market rental conditions, which in turn give them an unfair advantage over
European shoemakers. This is illegal under world trade rules. But retailers
sourcing in Asia and the producers that moved their facilities to Asia during
the past three years say the duties pinch profit margins.
In a bid to please both sides, Mr. Mandelson exempted leather high-tech
sports shoes and leather children's shoes. High-tech sports shoes account for
69% of the value of all leather-shoe imports from Asia. More than three-quarters
of these come from China and Vietnam. Leather children's shoes from China and
Vietnam made up 16% of shoes imported by Europe in 2005.
Not surprisingly, the proportion of children's shoes is expected to rise as
retailers opt for styles that also appeal to adults. Here, size is everything.
Like Ms. De Schrynmakers at the Promod store, officials will find it difficult
to distinguish between adult and children's shoes: European law states any
flat-heeled shoe up to a size 37.5 qualifies as a child's shoe. In Italy, the
average female shoe size is 37.