NFL China will broadcast the super bowl throughout china

At 7:30 am on Monday Super Bowl XLVI will be broadcast live nationwide on Dragon TV and regionally on: GDTV-Sports, Shanghai's G-Sports, BTV-Sports, Shanxi Sports, Hainan Sports, and Euro Soccer.

Sina Sports, QQ Sports and PPTV will all provide live and on-demand web streaming of the game.

This unprecedented coverage will cap off a year in which the league focused on promoting America's No 1 sport to more Chinese fans, headlined by successful on-ground events such as the NFL Experiences in Shanghai and Guangzhou.

NFL enthusiasts in Shanghai will have a chance to get up close and personal with prominent gridiron stars. Former Giants and Minnesota Vikings special team ace Jack Brewer and current Chicago Bears running back Marion Barber will be making a special appearance to say hello to fans and talk football at the Kerry Hotel Super Bowl Party at the Kerry Center Hotel in Shanghai.

NOTES

PPTV, a leading online TV service in China offering both live streaming and video-on-demand of TV programs/shows, movies, drama, sports, news and entertainment video content, has been invited by the NFL to broadcast the Super Bowl.

It is the first time Chinese media has been officially invited by the NFL to present a live broadcast of the Super Bowl, and PPTV is the first internet media that has ever appeared pm the live broadcasting list. It is a significant achievement not only for PPTV, but for the entire Chinese internet media industry.

(China Daily 02/05/2012 page8)