The new logo, shaped like a racquet head which also signifies a globe, came after the general meeting in Madrid last year, which approved the name change from the International Badminton Federation to the Badminton World Federation.

"The new logo is a great asset to BWF and a contribution to promote badminton throughout the world," BWF deputy president Punch Gunalan told a press conference.

As one among many changes made to modernize badminton's image, the new logo represents badminton's wide and growing appeal with 163 members and the swoosh in the logo also signifies the dynamic nature of the sports, according to Gunalan.

The three-month logo design competition prompted 1,669 entries and Aboeb Luthfy of Indonesia finally earned the honour of providing the BWF with its new visual trademark as well as a US dollar 5,000 prize.

Entries were received from 57 countries but almost 50 percent came from just Malaysia and Indonesia.