NBA Europe Live, the National
Basketball Association initiative in concert with Euroleague, tips off in five
nations next week, but the prospect of NBA expansion to Europe remains distant.
Four teams, San Antonio, Philadelphia, Phoenix and the Los Angeles Clippers,
will open training camps Sunday across Europe and play a total of 10 pre-season
games against Euroleague teams from October 5-11.
NBA officials, ever eager to globalize their brand, say the event is an
opportunity to build the popularity of the sport at the grassroots level in
Europe, more than a first step toward outright expansion of the league.
"Really at the top of our list in this is just growing awareness of the
game," said Terry Lyons, NBA vice president of international communications.
"When you put it all together at the end of the equation, the important thing is
just to try to get people to play the game."
"We've certainly been doing the groundwork as to what might be possible in
the future," Lyons said, but he also echoed previous remarks of NBA commissioner
David Stern in citing lack of suitable arenas as one stumbling block to locating
NBA teams in Europe.
"What the commissioner has stated right from the start is that our main issue
is arena infrastructure," Lyons said.
In announcing the Euro Live plans last December, Stern touched on the issue,
noting that once the New Jersey Nets complete their expected move to a new home
in Brooklyn, scheduled for 2009, "all 30 NBA teams will be playing in buildings
that have been built or completely remodeled since 1987.
"It will basically be an entire new building infrastructure, and that is
something we take for granted in the US, but it hasn't happened in Europe. It
has happened in Asia to a greater extent than it happened in Europe, and I think
Europe is now beginning to deal with the issue of arenas that can become
entertainment venues ... and I think that they will begin to see how much they
can do for a cultural life of a city."
Even isolated regular-season games have little economic appeal in most
non-North American markets, with the exception of Japan, which has hosted
official NBA games in 1990, 1992, 1994, 1996, 1999 and 2003.
"It is difficult to generate the gate receipts necessary to, in effect,
replace a US regular-season game," Stern said in December.
"The only market we have thus far been able to achieve that result in has
been Japan."
One thing that Europe does have in abundance is basketball talent, with Stern
saying the development of European players "has actually exceeded our hopes."
Germany's Dirk Nowitzki of the Dallas Mavericks, France's Tony Parker in San
Antonio, and Spain's Pau Gasol in Memphis are just a few of the Europeans making
their presence felt among the 82 players born outside the United States who were
on NBA rosters at the close of last season.
The Toronto Raptors made Italy's Andrea Bargnani of Italy the top pick in the
2006 draft. The Raptors have also added veteran power forward Jorge Garbajosa of
Spain, who like Bargnani is a tall perimeter threat.
Guard Vasilis Spanoulis of Greece, which ousted the NBA talent-laden US team
in the semi-finals of the World Championships in August, will join Chinese
superstar Yao Ming in Houston next season.
The increasing contribution of overseas players in the NBA has been hailed by
most in and out of the US league as welcome proof that the standard of the game
is rising everywhere.
But Turkey's national coach Bogdan Tanjevic complained during the recent
World Championships in Japan that the NBA was treating other leagues "like a
colony," luring away top talent and leaving a more barren basketball landscape.
"The feedback we've had has been the opposite," Lyons said, using as an
example the immense boost Chinese basketball has received from Yao's emergence
as an NBA star.
"We find that one player making it to the greatest league in the world can do
more than anything for getting kids to take up the game, instead of say going
out and kicking a ball." กกกก