The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) today announced that Qianxihe Food Group Limited was selected as the Beijing 2008 Olympic Games Fresh Pork & Processed Products Exclusive Supplier at a press conference held in Beijing.

As the Fresh Pork & Processed Products Exclusive Supplier, Qianxihe will provide funds and pork products to the 29th Olympic Games, BOCOG, the Chinese Olympic Committee (COC) and the Chinese sports delegation to the 29th Olympic Games.

Speaking at the press conference the Marketing Director of BOCOG Mrs. Yuan Bin congratulated Qianxihe, saying "Beijing 2008 Supplier Program is an important component of Beijing Olympic Games Sponsorship Program. It not only further satisfies the Games' needs for various kinds of products, technologies and services, but also provides a unique platform for the development of foreign and Chinese companies, especially for those small- and medium-sized ones. By becoming the Fresh Pork & Processed Products Exclusive Supplier, Qianxihe seized the precious opportunity of participating in the Beijing 2008 Olympic Games."

She hoped that Qianxihe would take advantage of the unique Olympic marketing platform to enhance its brand value, promote efficiency, and achieve significant development. We are looking forward to the friendly and reciprocal cooperation with Qianxihe, she said.

Liu Yanyun, the Board Chairman of Qianxihe Group, said Qianxihe is the leading company in the process of agrindustrialization of Beijing.

"It's the pork provider for the army in Beijing and the departments under the Central Committee, and it is also the model company of agricultural production processing. Now it's our great honor to become the Fresh Pork & Processed Products Exclusive Supplier of the Beijing 2008 Olympic Games, which suggests our advantage in mechanism, production and technology." Liu continued.

Qianxihe would try its best to produce high quality products and service to BOCOG and the Beijing 2008 Olympic Games, Liu pledged.

Beijing Qianxihe Food Group Limited is located in Pinggu District of Beijing with total assets of 553 million RMB Yuan. Its main products include cold fresh pork, low temperature meat and high temperature meat products. Its products are exported to Hong Hong and Southeast Asia.

Since the Beijing 2008 Olympic Marketing Plan was launched on September 1, 2003, 11 enterprises namely Bank of China, China Network, Sinopec, CNPC, China Mobile, Volkswagen (China), adidas, Johnson & Johnson, Air China, PICC P&C and State Grid, have been selected as Beijing 2008 Partners.

The Nine Beijing 2008 Sponsors designated to date are UPS, Haier, Budweiser, SOHU, Yili, Tsingtao Beer, Yanjing Beer, BHP Billiton and Heng Yuan Xiang;

The six Beijing 2008 Exclusive Suppliers announced to date are Mengna, Beifa, Vantage, YADU, Effem Foods (Beijing) and Qianxihe.

The 11 IOC Worldwide Olympic Partners Coco-Cola, Atos Origin, General Electric, Kodak, Lenovo, Manulife, McDonald's, Omega, Panasonic, Samsung and Visa, will also provide financial, product, technical and service support for the staging and operation of the Beijing 2008 Olympic Games.