"Formula One takes an excellent show to each market but it doesn't necessarily have local content. And I think that is what we understand, it has to have local relevance."

Clare said there had been 'significant interest' from countries interested in running teams and expected between 26 and 28 to be represented.

A calendar overlap with GP2, the one-make support series to Formula One, did not trouble him even though last season several drivers competed in both.

"Eventually we have to get to a position where we stand on our own two feet," said Clare. "I think that towards the end of this season we have already developed our own cadre of drivers who want to drive in A1.

"Yes, there will be some situations where drivers have to make a choice. But ultimately we believe in the strength of what we're offering and we hope that we'll have loyalty."