The Apple logo hangs from the entrance new Apple retail store on Fifth Avenue, with the GM building in the background in New York.[filephoto]

The biggest of the television networks using Apple products is the Host Broadcast Service (HBS), which is a collection of production groups brought together specifically for the 2006 World Cup.

From its master control center to the dozens of cameras at each match, the production team is responsible for everything from managing the feeds coming back to the Munich headquarters to quickly delivering highlights to mobile phones within minutes of the action happening on the field.

The HBS delivers its highlight clips to 50 networks around the world as the games are happening. To accomplish this the group is using four Power Mac G5s, PictureReady software and AJA Kona cards to DVCPRO HD 1080i50. The feeds from the games are recorded into a 20TB Apple Xsan.

A total of three Final Cut Pro systems monitor the games currently being played and recorded -- if the production team sees something highlight worthy, a 15 second clip is immediately edited and exported through QuickTime. These clips are then made available to its network subscribers.

The Japanese television station NHK is also using Apple technology to produce its HD World Cup coverage.

Using the same setup it used to broadcast the Torino Olympics, NHK is using five Power Mac G5s and PictureReady. The five feeds are recorded at at DVCProHD 1080i50 directly to a 36TB Xsan system.

One Power Mac is being used with Final Cut Pro to create broadcast pieces and a second machine packages the content ready for broadcast.

Finally, the second largest Mexican broadcaster, TV Azteca has adopted a slightly different approach using five MacBook Pros with Matrox MXOs and HDV footage to deliver packages from venues around Germany.

Editors for TV Azteca shoot on location, edit the content in Final Cut Pro and then connect the Matrox MXO to an SDI or HDSDI satellite link that will send their final edit from the field to the TV Azteca operations center.

The final step is when the operators output their HD sequence to their local VTR for archival and future HD broadcasting.