Chinese women embrace beautiful game (Reuters) Updated: 2006-06-14 13:41 Bucking dire predictions of domestic disharmony in
China during soccer's World Cup finals, an online survey has revealed that more
than 80 percent of Chinese women plan to watch at least some of the matches.
 Remembering Chinese
female fan's elegance on world cup 2002
[southcn.com] | Reports in the Chinese media in
the run-up to the tournament forecast a war between the sexes as men stayed up
into the small hours to watch the action from Germany.
"Surprisingly there is a considerable share of the female audience who are
open to watching the game," said Rene Bos of marketing information provider AC
Nielsen, who conducted the survey.
"In fact, according to findings in our online study, only 15 percent of
females have indicated no interest in the game."
Despite China's failure to qualify for the finals, the survey revealed that
30 percent of the women were "very much interested" in watching matches.
Two-thirds of male respondents expressed the same level of interest with 65
percent intending to watch "as much as possible" of the finals.
Although Brazil are the overwhelming favourite team of more than a third of
those surveyed, England, led by photogenic skipper David Beckham, enjoy the
backing of 18 percent of Chinese women.
In spite of the apparent consensus, the late night broadcast of World Cup
matches has already contributed to one tragedy in the southwestern province of
Sichuan.
The Tianfu Morning Post reported that a woman committed suicide by leaping
from the 17th floor of an apartment building in Chengdu after a row with her
boyfriend, who wanted to watch a World Cup match in the early hours of Sunday
morning.
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