World Cup gives boost to TV sales in Nepal
(Xinhua)
Updated: 2006-06-12 15:55

The advent of FIFA World Cup 2006 has pushed the sales of television in the domestic market in Nepal.

Showrooms are running short of televisions to meet the skyrocketing demands since last week.

Bolstered by the schemes launched particularly to attract customers during the football mega event, the television dealers are more than happy to see such a surge in sale.

"We are selling 300 televisions in an average through our various outlets across the country," said Amitesh Roy, brand division head at Him Electronics, which deals exclusively with Samsung products.

"Our innovative schemes like breaking of coconut which ensures a guaranteed win, reduced prices for World Cup sales, tie up with more than 30 financial institutions to help customers owe a television now and pay it later and five years warranty that includes replacement and service charges has put us on the top of the sales chart," Roy told reporters on Monday.

The sales is amazing and considering the available market we are no doubt the market leader, he added.

"We offer wide range of products. Our new arrival is DNI range and premium television like plasma and LCD televisions. These televisions ensure better quality for motion scenes," general manager at Him Electronics Prabhakar Thapa said.

LG is another important player in the electronics goods sector, which at present is facing difficulty in meeting the soaring demand.

"The sales rate is more than what we have expected, we are selling more than 30 televisions a day from our Min Bhawan showroom alone and we expect the trend to continue for some more days," showroom in-charge of LG in Kathmandu Ajim Basnet said.

However, showroom assistant, Kiran Basnet said that the sales are not at par with previous World Cups.

"Now everybody owns a television and our community is also not so big that could update with the changing technologies," he said.

"Certainly we are doing good business but if we look at previous World Cup sales, the present sales has not yet reached the pinnacle," he added.