Britain unveils a World Cup anti-drink drive campaign with slogans and TV advertisements cautioning football fans not to drive after drinking spree.

The campaign, aimed mainly at young men, will be omnipresent when fans watch World Cup games on TV or listen to radio broadcast, Sky news reported on Friday.

Posters with words like "You're Not Driving Anymore" will appear in pubs where fans enjoy watching games with friends.

Statistics showed that 590 people were killed in drink driving accidents. And men aged 16 to 24 are about three times more likely than female drivers to be involved in a drink-related crash.

Transport Secretary Douglas Alexander has warned that offenders could face a 5,000-pound (one pound is about U.S.$1.84) fine and six months in prison together with disqualification for driving.

The Royal Society for the Prevention of Accidents also called on soccer fans to take extra care on the road ahead during and after matches, while sending out warnings against speeding.