Brazil, Italy, Mexico are spend forces (Reuters) Updated: 2006-06-07 15:43 NEW YORK, June 6 - Brazilian,
Italian and Mexican soccer fans look set to be the top spenders during the World
Cup which kicks off on Friday, according to a survey released on Tuesday.
Whether they are football fanatics or casual fans, people from those
countries are more likely to spend at least $100 on products and services, the
MasterCard International-sponsored survey found.
Brazil, Italy and Mexico are among the top four countries that have played
the most games, including qualifiers, in FIFA World Cup history. The fourth is
Germany, which ranked among the top spenders in terms of avid fans but not
casual ones.
The survey found that the games could boost spending on apparel, electronics,
travel as well as food and drink as work in the most fanatical soccer nations
grinds to a halt during big matches.
Still, fans' spending habits will depend on how long their national teams are
able to last in the 32-nation competition, the online survey of more than 7,000
fans worldwide found.
Brazilians, whose team are champions and favourites to repeat this year for a
sixth triumph, are the biggest fair-weather spenders, with 77 percent of their
avid fans and 68 percent of their casual likely to spend more if they go far.
MasterCard is one of several big corporate sponsors of the World Cup, to get
underway in Munich on Friday with a match between hosts Germany and Costa Rica.
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