Like most sports extravaganzas, the World Cup, run by the Federation
International Football Assn., is also about money, marketing and sponsors. This
makes for endless advertisements and peculiar ironies. Germany, for example, is
renowned for cars and beer, yet South Korean automaker Hyundai, not
Mercedes-Benz, is the official car sponsor, and U.S.-based Anheuser-Busch won
the beer concession.
"The beer issue was a problem," said Dizer, the student, reflecting on what
once seemed imponderable. "How can it be that we as the beer nation have to
drink Budweiser?"
American beer is one thing, but the British press, gleefully mining obscure
tidbits of World Cup-related news, can unnerve even the most seemingly
impervious of Germans.
London tabloids have a penchant for tweaking this nation about the previous
century's wars. This atmosphere was further riled recently when a British paper
ran a picture of Chancellor Merkel, her bottom exposed, while she was changing
from her bathing suit on a seaside vacation. The Germans were incensed; the
Brits chuckled.
German columnist Harald Martenstein has since chided England about its World
Cup prospects:
"I think when the German football team is on the pitch it is always reliving
in a traumatic way the shaping event of our postwar history, the economic
miracle, the surprise rise from the ruins, while the England team is condemned
to constantly relive, as if it were in an endless time loop, the collapse of the
British Empire."
But it is only a game, 90 minutes of fluid ecstasy and sorrow, where every
goal is cherished, like a bit of magic caught briefly in a net. The bookies are
busy, the saints called upon, and the fortunetellers align dates and games with
stars and moons.
Those waiting for miracles often wait in vain, but sometimes human endeavor
and swift feet rise to legend and a country roars with joy until angst begins
anew with the next round.
Almost everywhere but the U.S., soccer is wrapped up in national identity
and, even in this era of globalization, flags are waved, folklore is sung and
borders are drawn inside stadiums. It is war with a ball, and occasionally it is
marred by racism and ugly nationalist sentiments that governments and police
have attempted to quiet for years.
In March, Adebowale Ogungbure, a Nigerian who plays for a German club, was
spat on and called an "ape" and other slurs by hooligans as he walked off the
field after a game. Enraged, but accustomed to such insults, he responded by
lifting his arm in a Nazi salute.
A few weeks later, a black engineer in Potsdam was beaten into a coma in what
police said was a racist attack. A former government spokesman said last week
that blacks may not be safe in some east German cities during the World Cup.
"There are small and medium-sized towns in Brandenburg, as well as elsewhere,
which I would advise a visitor of another skin color to avoid," said Uwe-Karsten
Heye, who now directs an anti-discrimination network.
German officials said the comments exaggerated the problem, but the
government is worried that racist incidents involving neo-Nazis will spoil
Germany's image. Sixteen neo-Nazis were arrested last month in connection with
attacks on dark-skinned foreigners in three German cities. A new Interior
Ministry report shows that right-wing violence jumped 23% in 2005.
Dizer and Zahn are more concerned about getting tickets. Sitting the other
day in a Berlin cafe, the two young soccer fanatics, listing the quirks and
foibles of the
German team the way a brother assesses his sister's choice in men, were
ticket-less for the biggest show on Earth. Seats to the Cup's 64 matches were
awarded by lottery, except for about 500,000 given to 21 corporate sponsors.
That has led to rancor across Germany, and some VIPs, wanting not to appear like
Marie Antoinette, have forgone the perk.
"It's really a shame that people really into soccer can't get tickets but
CEOs who don't care about soccer at all get them for free," Dizer said.
But then Dizer mentioned that he'd heard that the German beer Bitburger would
be sold along with Budweiser inside stadiums. A tall man with wire-rimmed
glasses, Zahn nodded the way a guy nods when he suspects that things may work
out after all.