JERUSALEM -- When it comes to the World Cup, Israelis and Palestinians are in
full agreement: The price to watch the games on TV is too high.
In a violence-wracked region where soccer is sacred, fans on both sides are
going to great lengths to avoid hefty subscription fees. Palestinians plan to
watch pirate broadcasts or head to coffee shops to circumvent satellite charges
of $600, while Israelis have staged a consumer rebellion that has prompted a
parliamentary probe and already brought down prices.
"In football, there is no conflict," said Raed Othman, a Palestinian
television executive, discussing the universally angry reactions to subscription
fees on both sides of the divide.
Neither Israel nor the Palestinians qualified for this year's World Cup, but
soccer fever is clearly in the air. Israeli stores are full of World Cup
memorabilia and giveaways, like the $5 soccer ball on sale at local McDonald's
restaurants. In the West Bank, flags of soccer powerhouses like Germany and
Brazil flutter from cars and storefronts.
During the last World Cup in 2002, at the time of a major Israeli military
offensive in the West Bank, fighting hit a noticeable lull, as Israeli soldiers
halted operations to allow Palestinians to watch games on television.
Making light of this rare bit of common ground, the Haaretz daily published a
cartoon this week showing Israelis scaling the West Bank separation barrier to
watch free soccer games with a Palestinian peasant. "We're all one family," says
one of the Israelis in the cartoon.
Israelis and Palestinians are far from being the only people forced to pay
for World Cup access. Stations in Poland and Italy are charging for some
matches. And South Korea announced Tuesday that North Korea had asked the south
to relay World Cup broadcasts to its reclusive neighbor. In the U.S., viewers
can watch some games on free network TV. The remainder are available on cable,
without extra charges.
But no other people on earth seem to have the determination and defiance to
break the rules.
Palestinians are being asked to pay $600 to the Saudi-based satellite channel
ART, which holds local broadcast rights. Existing subscribers can get World Cup
access for $300.
Even in normal times, the fee would be excessive for most Palestinian
families. But this year's World Cup comes at an especially difficult time.
International economic sanctions have left the Hamas-led government broke and
unable to pay the salaries to its tens of thousands of employees, devastating
the economy.
"I don't know what I'm going to do. I can't pay for the subscription because
I don't have the money," said Amin Hassan, a 40-year-old civil servant and
self-described soccer fanatic.
He has placed his hopes in one of the dozens of tiny local broadcasters in
the West Bank and Gaza Strip. These stations are pledging to broadcast matches
-- legally or illegally -- free of charge. Station owners say if they can't work
out a deal with ART, they can simply buy an individual subscription and beam the
game.
"We tried to get a license, but they turned down our offer," said Salim
Sweidan, director of a Nablus station. "The only way left for us to broadcast is
illegally."
Nader Karrish, the main agent for ART for the West Bank, confirmed that
business is in the doldrums. He said he sells just eight or nine subscriptions a
day.
"It's too expensive, particularly at this time," he said. "In addition, the
local channels are broadcasting the matches illegally."
Station owners say they have received assurances that ART will not sue, both
due to the small market and out of solidarity with the Palestinian cause. ART
officials did not return messages seeking comment.
While Palestinians are pleading poverty, old-fashioned Israeli pride has led
to a public uproar.
There is no greater shame in Israeli society than being a "sucker," and the
public decided that the $110 asking price by cable and satellite providers was
excessive. Just a dozen matches will be shown on free television during the
one-month tournament.
The offer struck a raw nerve because Israelis already pay steep monthly cable
and satellite fees in addition to an annual tax to the state broadcasting
authority.
"This is pure chutzpah," said graphic artist Shaun Nathan, 39. "Give the
people what they want."
The nation's top sports Web site, One, launched a petition drive against the
soccer package, garnering more than 176,000 signatures, and parliament formed a
committee to look into the issue.
Under heavy pressure, cable carrier HOT on Tuesday lowered the subscription
package to $69, offering other incentives that could lower the price even
further. Satellite provider Yes was expected to follow suit.
The Charlton Co., which holds local broadcasting rights and is selling the
service through the cable and satellite companies, ruled out any more price
cuts.
But many customers said they would hold out until the last minute in hopes of
more discounts. Others say they will head to bars, the Internet or try to find
pirated satellite feeds to catch the games.
"I am not ready to buy a subscription at any price," said Constantine
Zamanski, 54, who sells lottery tickets in Jerusalem. He plans to watch at
friends houses or catch time-delayed games over the Internet.
AP reporters Mohammed Daraghmeh contributed to this story from Ramallah, Ali
Daraghmeh from Nablus and Gabe Ross from Jerusalem.