From June 3-5, the city stages a huge light show, projecting photographs and
other images on to 40 skyscrapers dotted around the city.
Gigantic close-ups of Ronaldo and Oliver Kahn leering into the night might
not be to everyone's taste but it should be a striking way to celebrate the
final build-up to the world's greatest sporting event.
The other sign of Frankfurt's ambition to shed its image is the choice of
public viewing site.
While other towns and cities across Germany will show matches in squares or
parks, Frankfurt has chosen the river Main itself, with a giant screen being
erected on the water for fans to see from the banks.
For those interested in seeing a bit more than football, there are seven
excellent museums along the Schaumankai on the south bank of the river. The
highlight is the Staedel, an outstanding art gallery.
In the west end of the city is the Senckenberg, one of Europe's most
important natural history museums, and in general there is more history here
than outsiders might imagine.
Johann Wolfgang von Goethe, Germany's great poet and dramatist, was born here
in 1848, while kings and emperors were crowned in the city for almost a thousand
years from the ninth century to the 18th.
INTERNATIONAL FEEL
Now, Frankfurt is notable for its international flavour, with around a third
of the 650,000 or so inhabitants being of non-German nationality.
The old town was largely destroyed in bombing raids towards the end of World
War Two. Plenty of hideous concrete buildings were hastily thrown up in the
centre, which can give the city the feel of a 1970s shopping centre but around
the Roemerberg at the very heart of the city a much finer job was done in
recreating the look of the Altstadt.
Most visitors to Frankfurt will naturally head south of the Main to the
attractive Sachsenhausen district.
The old part of Frankfurt contains the old taverns specialising in Apple
wine, of which the city is bizarrely proud. Those who remain unconvinced by what
is basically flat cider will find plenty of more modern bars with international
menus on the wide streets of the district.
Frankfurt is hosting five matches, including one quarter-final. The
Waldstadion, a veteran of the 1974 World Cup but now completely rebuilt, should
please most fans, as long as the rain holds off.
The stadium hosted the final of the Confederations Cup in 2005 and organisers
were acutely embarrassed when heavy rains burst through the large canopy over
the stadium and cascaded down on the pitch.
The fault has been fixed, says the stadium's manager Herr Nass, which
fittingly translates as Mr Wet. With luck, the amended design will not be put to
the test.