Former European Footballer of the Year Andriy Shevchenko of AC Milan was
placed 20th, three places behind the youngest European player on the list, Ajax
Amsterdam's Ryan Babel.
Top 20 most valuable player brands
Following is a list of the top 20 most commercially valuable soccer players,
according to a study of brand value by consultancy BBDO Germany (players are
ranked according to their brand value in millions of euros):
Rank Value Player Club
1 47.0 Ronaldinho Barcelona
2 44.9 David Beckham Real Madrid
3 43.7 Wayne Rooney Manchester United
4 30.7 Samuel Eto'o Barcelona
5 30.4 Lionel Messi Barcelona
6 30.1 Zlatan Ibrahimovic Juventus
7 29.4 Ronaldo Real Madrid
8 28.8 Frank Lampard Chelsea
9 28.7 Thierry Henry Arsenal
10 28.6 Michael Ballack Bayern Munich
11 27.6 Steven Gerrard Liverpool
12 27.2 Raul Real Madrid
13 27.1 Zinedine Zidane Real Madrid
14 26.8 Cristiano Ronaldo Manchester United
15 26.4 Didier Drogba Chelsea
16 18.6 Alessandro Del Piero Juventus
17 18.2 Ryan Babel Ajax Amsterdam
18 17.4 Ruud van Nistelrooy Manchester United
19 16.3 Lukas Podolski Cologne
20 14.3 Andriy Shevchenko AC Milan